How Conor McGregor Built His Fortune: UFC Fights and Business Ventures

- Kingpin
- Aug 16, 2024, 6:24:34 PM
© Jon Durr-USA TODAY Sports
Conor McGregor: From Fighting Legend to Business Mogul
Conor McGregor, the brash and charismatic Irishman, has become synonymous with success in the world of mixed martial arts (MMA) and beyond. Known for his quick wit, devastating left hand, and larger-than-life personality, McGregor’s journey from a struggling plumber to one of the wealthiest athletes on the planet is nothing short of extraordinary. Let's dive into how McGregor built his fortune, breaking down his fight earnings and business ventures that have catapulted him into the financial stratosphere.
The Early Days: Climbing the Ranks
Conor McGregor's journey began in the local MMA circuits in Ireland, where he quickly gained attention for his knockout power and striking ability. His early fights in Cage Warriors, where he became the first European fighter to hold titles in two weight classes simultaneously, set the stage for his entry into the UFC. Though the purses in his early career were modest, they were pivotal in building his brand and leading to bigger paydays.
UFC Debut: The Rise of the Notorious One
McGregor made his UFC debut in April 2013 against Marcus Brimage, where he earned a knockout victory and a Performance of the Night bonus. While his purse for that fight was only $76,000 (including bonuses), it marked the beginning of a meteoric rise. McGregor’s trash-talking and promotional skills quickly made him a fan favorite, and his earnings grew exponentially with each subsequent fight.
Featherweight Title: The $1 Million Fight
McGregor’s first massive payday came when he fought Chad Mendes for the interim featherweight title at UFC 189 in July 2015. McGregor earned a reported $1 million purse for the fight, a significant increase from his earlier bouts. This victory set up a showdown with José Aldo for the undisputed featherweight title, a fight that would change his life forever.
The 13-Second Knockout: $3 Million Payday
In December 2015, McGregor faced José Aldo in one of the most highly anticipated fights in UFC history. McGregor knocked out Aldo in just 13 seconds to claim the featherweight title, earning a purse of $3 million, plus a cut of the pay-per-view (PPV) revenue, pushing his total earnings for the night well over $10 million.
The Double Champ: $7 Million and History
McGregor’s pursuit of greatness didn’t stop at one title. In November 2016, he faced Eddie Alvarez for the lightweight title at UFC 205, aiming to become the first fighter in UFC history to hold titles in two weight classes simultaneously. McGregor dominated Alvarez, earning a reported $7 million purse, along with additional PPV shares that brought his earnings for the event to around $15 million.
The Mayweather Fight: A $100 Million Payday
Perhaps the most significant financial milestone in McGregor’s career came outside of the octagon when he crossed over to boxing to face Floyd Mayweather in August 2017. The fight, dubbed "The Money Fight," was a global spectacle that saw McGregor reportedly earn $100 million. This single event catapulted McGregor into the realm of the world’s highest-paid athletes and solidified his status as a cultural icon.
Business Ventures: Proper No. Twelve and Beyond
While McGregor’s fight earnings were substantial, his true financial genius lay in leveraging his fame to create business ventures. In 2018, he launched Proper No. Twelve Irish Whiskey, which became an instant success. In 2021, McGregor sold his majority stake in the brand for a reported $600 million, making it one of the most lucrative business deals by an athlete.
McGregor also ventured into the fashion industry with his clothing line, "August McGregor," a collaboration with tailor David August, and expanded his business portfolio with investments in tech startups, fitness apps, and even a pub in his hometown of Dublin.
Bare Knuckle Fighting: The Latest Power Move
In 2023, McGregor added another significant venture to his portfolio by becoming a part-owner of Bare Knuckle Fighting Championship (BKFC). The move surprised many in the combat sports community, but it aligns perfectly with McGregor's brand of pushing boundaries and exploring new frontiers. BKFC has seen a rise in popularity, and McGregor's involvement is expected to bring even more attention and credibility to the organization. Though the financial details of his stake in BKFC haven't been fully disclosed, insiders suggest it could add another substantial stream of revenue to his already impressive income.
Return to the Octagon: $20 Million+ Fights
Even after his boxing foray, McGregor continued to command massive purses in the UFC. His return fight against Donald "Cowboy" Cerrone in January 2020 saw him earn over $20 million, including PPV revenue. His rematch with Dustin Poirier at UFC 257 in January 2021 reportedly brought in another $20 million. Though his fight career faced ups and downs, McGregor’s earning potential remained unmatched in the MMA world.
The Missed Opportunity: Settling for the TUF Coaching Role
McGregor’s highly anticipated return to the octagon against Michael Chandler was scheduled for 2023. However, due to various delays and McGregor’s issues with re-entering the USADA testing pool, the fight was indefinitely postponed. Instead, McGregor took on a coaching role opposite Chandler in "The Ultimate Fighter" (TUF) season 31, which garnered significant viewership but left fans yearning for more action from the Irish star. The missed fight opportunity was a rare setback in McGregor’s otherwise illustrious career, though he still managed to keep himself in the spotlight through his media appearances and coaching duties.
What’s Next for Conor McGregor?
As of 2024, speculation is rife about what’s next for Conor McGregor. Rumors of a potential fight later in the year continue to swirl, with McGregor himself hinting at a return to the octagon. Additionally, with his various business ventures continuing to thrive, McGregor has indicated an interest in further expanding his involvement in the world of combat sports, possibly even increasing his stake in BKFC or launching new ventures. Regardless of what the future holds, one thing is certain: Conor McGregor’s influence on both MMA and the business world is far from over.
The Legacy of Conor McGregor: Billionaire in the Making?
As of 2024, McGregor’s net worth is estimated to be in the region of $200 million, thanks to his fight purses and business ventures. However, with continued success in his business endeavors, including a rumored Proper No. Twelve expansion and potential future fights, McGregor is well on his way to becoming the first billionaire in MMA history.
Conor McGregor’s journey from the streets of Dublin to global superstardom is a testament to his fighting spirit, business acumen, and relentless drive to succeed. Whether inside the octagon or in the boardroom, McGregor has proven that he is indeed "Notorious" for a reason.

